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What is "Private Label" - Definition & Explanation
Clothing that is created by a retailer and belongs exclusively to that retailer.
Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in all industries from food to cosmetics to web hosting and are often positioned as lower cost alternatives to regional, national or international brands. Since the branding of private label consumer goods is often provided by the retailer, store brands are sometimes called private label brands.
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