What is "Velveteen" - Definition & Explanation
Last Updated on: 04-Jul-2024 (12 days ago)
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Velveteen is a luxurious fabric known for its softness, durability, and resemblance to velvet. It is widely used in the textile industry for various applications, ranging from upholstery and apparel to accessories and home decor. This article provides a comprehensive understanding of velveteen, including its history, types, tips for handling, and profiles of top international users and manufacturers.

History and Origin

The history of velveteen dates back to the late 18th century, when it emerged as an affordable alternative to velvet. Velvet, with its rich, plush texture, was a highly prized fabric associated with royalty and the elite. However, velveteen, made from cotton or a blend of cotton and synthetic fibers, offered a more accessible option for people seeking the elegance and luxuriousness of velvet at a lower cost.

Types of Velveteen

Velveteen comes in various types, distinguished by the fiber composition, pile length, and finish:

  1. Cotton Velveteen: The traditional and most common type of velveteen is made entirely from cotton. It is known for its softness, breathability, and natural feel. Cotton velveteen is versatile and widely used in apparel, upholstery, and accessories.
  2. Blended Velveteen: Blended velveteen incorporates a blend of cotton with synthetic fibers like polyester or nylon. This blend enhances the fabric's durability, wrinkle resistance, and color retention. Blended velveteen is often favored for heavy-use applications and upholstery.
  3. Stretch Velveteen: Stretch velveteen contains a small percentage of spandex or elastane, offering added stretch and flexibility. This type of velveteen is popular for form-fitting garments, dancewear, and activewear.
  4. Printed Velveteen: Printed velveteen features patterns or designs printed onto the fabric's surface. This variation allows for a wide range of creative possibilities, making it suitable for fashion-forward apparel and decorative items.

Tips for Handling Velveteen

Proper handling and care can help maintain the quality and appearance of velveteen fabrics:

  • Gentle Cleaning: Velveteen should be spot cleaned or dry cleaned to prevent damage to the delicate fibers and preserve its texture.
  • Steam Ironing: Ironing velveteen directly may crush the pile and leave permanent marks. It is recommended to use a steam iron or place a cloth between the fabric and the iron to protect the surface.
  • Storage Precautions: Velveteen should be stored in a cool, dry place, away from direct sunlight and moisture, to prevent color fading and mildew growth.
  • Avoiding Abrasion: Velveteen is susceptible to pilling and abrasion. It is advisable to avoid rubbing or abrasive contact with rough surfaces.

Top International Users and Manufacturers

Velveteen fabrics are highly sought after by renowned brands and manufacturers worldwide. Here are some of the top international users and manufacturers of velveteen:

  1. Joel & Son Fabrics: With a rich history spanning over six decades, Joel & Son Fabrics, based in London, is a leading supplier of luxury fabrics, including velveteen. They offer a wide range of high-quality velveteen fabrics in various colors and designs.
  2. Robert Kaufman Fabrics: Robert Kaufman Fabrics, based in the United States, is a prominent name in the textile industry. They produce a diverse range of velveteen fabrics, known for their exceptional quality and innovative designs.
  3. Liberty Fabrics: Liberty Fabrics, an iconic British brand, is renowned for its distinctive and vibrant designs. They offer velveteen fabrics featuring their signature floral patterns, adding a touch of elegance and uniqueness to their collections.
  4. Yuen Da Textiles: Yuen Da Textiles, headquartered in Taiwan, is a leading manufacturer of velveteen fabrics. They specialize in producing premium velveteen fabrics that are used by renowned fashion brands globally.
  5. Fabindia: Fabindia, an Indian brand celebrated for its handcrafted textiles, incorporates velveteen fabrics in their luxurious collections. They combine traditional weaving techniques with contemporary designs, offering a unique fusion of culture and style.


Velveteen, a fabric reminiscent of velvet, has a rich history and offers a luxurious appeal. Its versatility, durability, and various types make it suitable for a wide range of applications. By following proper handling tips, one can ensure the longevity and beauty of velveteen fabrics. With the support of top international users and manufacturers, velveteen continues to captivate the fashion and textile industry, adding a touch of opulence to garments, upholstery, and decorative items.

Cotton, sometimes rayon, with a very short filling pile. Woven with a extra filling yarn with either a plain or a twill back (twill back is the best). Velveteen is often mercerized with a durable finish. It is strong and takes hard wear. Poor quality rubs off. Some velveteen can be laundered. It is a warm, cozy fabric that comes in all colors, gradually piece dyed or may be printed. Vetveteen has to be cut all one way. Press carefully, preferably on a velvet board, or tumble dry after laundering (no pressing needed). Mostly used in children's wear, dresses, coats, draperies, lounge wear, and a few special Rabbits.

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Did you know this fact? Fashion designer Carolina Herrera has been awarded the CFDA's Geoffrey Beene Lifetime Achievement Award.
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