What is "Flock Printing" - Definition & Explanation
Flock Printing

Flock printing is a specialized technique in the textile industry that involves the application of finely cut fibers, called flock, onto fabric surfaces. The process creates a raised, velvety texture with a soft and luxurious feel. Flock printing is widely used for a variety of applications, including apparel, home furnishings, and accessories.

The term "flock" refers to short fibers made from materials such as polyester, nylon, rayon, or cotton. These fibers are cut into tiny lengths, typically between 0.3 and 3 mm, and possess a fine, fuzzy texture. During the flock printing process, an adhesive is applied to specific areas of the fabric, and the flock fibers are electrostatically or mechanically deposited onto those adhesive-coated areas. The fibers adhere to the fabric, creating a pattern or design with a unique tactile quality.

Types of Flock Printing

There are two main types of flock printing:

  1. Direct Flock Printing: In direct flock printing, adhesive is directly applied to the fabric in the desired pattern or design. The flock fibers are then applied onto the wet adhesive, adhering to the fabric. This method is commonly used for smaller-scale designs or intricate patterns.
  2. Transfer Flock Printing: Transfer flock printing involves applying the adhesive to a transfer paper or film, which is then transferred onto the fabric using heat and pressure. The flock fibers are applied to the adhesive on the transfer paper and then bonded to the fabric. Transfer flock printing is often used for larger-scale designs or bulk production.

Tips for Handling Flock-Printed Fabrics

When working with flock-printed fabrics, it is important to follow specific guidelines to ensure their longevity and preserve their unique texture:

  1. Proper Washing and Care: Flock-printed fabrics should be washed gently, either by hand or using a delicate cycle in a washing machine. It is recommended to use mild detergents and avoid harsh chemicals or bleach, which can damage the flock fibers.
  2. Avoid Excessive Abrasion: Flock printing can be sensitive to excessive rubbing or friction, which may cause the flock fibers to wear off or flatten. It is advisable to avoid rough handling or vigorous scrubbing.
  3. Ironing and Heat: Direct contact with high heat or hot irons can be detrimental to flock-printed fabrics. It is best to use low heat settings or place a pressing cloth between the iron and the fabric to protect the flock fibers.
  4. Storage: Flock-printed garments or fabrics should be stored carefully to avoid crushing or flattening of the flock fibers. Hanging or folding them with tissue paper or gentle padding can help maintain their texture.

Top International Users and Manufacturers

Flock printing is utilized by various international brands and manufacturers. Here are some notable examples:

  1. Prada: Prada, a luxury fashion brand, incorporates flock printing in its collections, adding texture and dimension to garments, accessories, and footwear.
  2. Gucci: Gucci, renowned for its high-end fashion and accessories, features flock printing in select designs, enhancing the tactile experience and visual appeal of their products.
  3. Versace: Versace, a luxury fashion house, utilizes flock printing techniques to create intricate patterns and textures on their clothing and accessories, adding a touch of opulence.
  4. Missoni: Missoni, known for its vibrant knitwear and textiles, incorporates flock printing to enhance their signature patterns and create visually captivating designs.
  5. H&M: H&M, a global fashion retailer, incorporates flock printing in its collections, offering affordable and stylish options with unique textures and patterns.


Flock printing is a specialized technique in the textile industry that creates a raised and velvety texture on fabric surfaces. It involves applying finely cut flock fibers onto adhesive-coated areas, resulting in a unique tactile experience. Flock printing offers endless possibilities for creating visually captivating designs and enhancing the overall aesthetic appeal of garments, home furnishings, and accessories. By following proper care instructions, flock-printed fabrics can maintain their texture and visual impact over time. Prominent international brands like Prada, Gucci, Versace, Missoni, and H&M embrace flock printing, showcasing its popularity and versatility in the fashion industry.

Flock Printing
A process in which a fabric is printed with an adhesive, followed by the application of finely chopped fibres over the whole surface of the fabric by means of dusting-on, an air blast, or electrostatic attraction. The fibres adhere to the printed areas, and are removed from the unprinted areas by mechanical action.

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