What is "Velour" - Definition & Explanation
Last Updated on: 16-Apr-2023 (1 year, 2 days ago)
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Velour is a luxurious and plush fabric that has gained popularity in the textile industry for its softness and elegant appearance. It is known for its unique texture and versatility, making it a favored choice for various applications. This article provides a comprehensive understanding of velour, including its history, types, tips for handling, and profiles of top international users and manufacturers.

History and Origin

The origins of velour can be traced back to ancient civilizations where the technique of creating a soft, pile-like fabric was first discovered. However, velour as we know it today emerged in the late 19th century when advancements in textile manufacturing allowed for the production of finer and more uniform velour fabrics. Initially, velour was made from silk, but with the advent of industrialization, it began to be produced using other fibers such as cotton, rayon, and synthetic materials like polyester.

Types of Velour

Velour fabrics can be classified into different types based on the fibers used, the manufacturing process, and the finish. Some common types of velour include:

  1. Cotton Velour: Cotton velour is made from 100% cotton fibers, providing a natural and breathable fabric. It is known for its softness, comfort, and absorbency, making it ideal for apparel, loungewear, and baby products.
  2. Polyester Velour: Polyester velour is a synthetic variant that offers durability, wrinkle resistance, and colorfastness. It is often used in upholstery, home decor, and automotive applications.
  3. Stretch Velour: Stretch velour incorporates spandex or elastane fibers into the fabric composition, providing excellent stretch and recovery properties. This type of velour is commonly used in activewear, dancewear, and costumes.
  4. Crushed Velour: Crushed velour is a type of velour that undergoes a unique finishing process to create a crushed or textured appearance. This technique enhances the fabric's visual appeal and adds depth to the design.

Tips for Handling Velour

To ensure the longevity and appearance of velour fabrics, consider the following tips for proper handling:

  • Gentle Washing: Velour fabrics should be washed using a gentle cycle and mild detergent to prevent damage to the fabric and maintain its softness.
  • Avoid High Heat: Excessive heat can cause velour to lose its texture and pile. It is advisable to dry velour fabrics at a low heat setting or air-dry them to retain their plushness.
  • Ironing Precautions: When ironing velour, it is crucial to use a low-temperature setting and place a cloth between the iron and the fabric to avoid flattening the pile.
  • Storage: Velour garments or fabrics should be stored in a cool and dry place, preferably in a breathable garment bag, to prevent crushing and maintain their luxurious appearance.

Top International Users and Manufacturers

Velour fabrics are widely used and appreciated by numerous international brands in the textile industry. Here are some of the top users and manufacturers:

  1. Gucci: Gucci, the renowned Italian luxury fashion brand, incorporates velour fabrics in their apparel and accessory lines, adding a touch of opulence and sophistication to their designs.
  2. Juicy Couture: Juicy Couture, an American contemporary fashion brand, became synonymous with velour tracksuits in the early 2000s, popularizing velour as a chic and comfortable option for casual wear.
  3. Versace: Versace, an iconic Italian fashion house, utilizes velour fabrics in their collections, blending elegance and innovation to create luxurious garments that embody the brand's distinctive style.
  4. Burberry: Burberry, a British luxury brand, incorporates velour in their designs, adding texture and depth to their range of clothing, accessories, and home furnishings.
  5. Velour Manufacturers: Some notable manufacturers of velour fabrics include Velcorex, Malden Mills, Tissavel, and Majilite. These companies specialize in producing high-quality velour fabrics that cater to the diverse needs of the fashion, upholstery, and automotive industries.


Velour, with its rich history and luxurious texture, continues to captivate the textile industry and consumers alike. From its ancient origins to modern-day innovations, velour has evolved into a versatile fabric used in a wide range of applications. Understanding the various types of velour, along with essential handling tips, enables individuals to appreciate its unique qualities and maintain its integrity. With top international users and manufacturers embracing velour, it remains an iconic fabric synonymous with style, comfort, and opulence.

A medium-weight, closely-woven cotton, wool, or spun rayon fabric with a thick, plush pile. It can be made using either a plain weave or a satin weave construction. It resembles velvet, but has a lower cut pile. The pile is characterized by two different lengths which gives it a rough look. The two lengths of pile create light and shaded areas on the surface and give it a pebbled effect. This type of velour was invented and made in Lyons, France, in 1844. 'Velours' is the French term for velvet. 'Cotton velour' is simply cotton velvet.
A medium weight, closely woven fabric with a thick pile. It can be made using either a plain weave or a satin weave construction. It resembles velvet, but has a lower cut pile. End uses include apparel, upholstery, and drapes.
A Knit Or Woven Fabric With A Soft , Short Thick Nap Made By Brushing And Shearing. Knit Velours Are Used In Women's Tops And Sportswear. Wovens Are Usually Heavier In Weight And Used For Coats, Jackets, Drapery.
A term loosely applied to all types of fabrics with a nap or cut pile on one side. Specificaily. it is a cut pile fabric similar to regular velvet but with a higher pile.

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